Read the latest news about the industry and the Vivid IP Law Group. Here we share news and insights in the world of trademarks, copyrights, entertainment law, patents, IP enforcement & litigation, licensing & IP transactions, IP optimizations, and general news from our team. If there is a topic you would like us to cover please feel free to reach out.
Imitation may be the sincerest form of flattery, but it doesn’t do much in terms of making your brand stand out. In fact, choosing a brand name that’s “inspired” by a similar one can not only result in confusion on the part of consumers, it can also lead to trademark registration refusals from the USPTO—or an infringement lawsuit.
Read MoreA trademark goes a long way towards establishing value for your business and reputation for your brand—so the trademark selection process is crucial. When selecting a trademark, it’s important to choose a unique and distinct word and/or design to set your business apart from the competition.
Read MoreBuilding an effective brand requires both creativity and security — which is why an essential to the branding process is choosing a name that can be trademarked.
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