Imitation may be the sincerest form of flattery, but it doesn’t do much in terms of making your brand stand out. In fact, choosing a brand name that’s “inspired” by a similar one can not only result in confusion on the part of consumers, it can also lead to trademark registration refusals from the USPTO—or an infringement lawsuit.
Read MoreThis week marks a year of the Vivid team having Beth B. Moore among our ranks—and it's not a surprise that we're not the only ones who want to recognize her stellar record as a resource for Georgia's entertainers.
Read MoreA trademark goes a long way towards establishing value for your business and reputation for your brand—so the trademark selection process is crucial. When selecting a trademark, it’s important to choose a unique and distinct word and/or design to set your business apart from the competition.
Read MoreThere are only so many website domains to go around—so how do you go about getting the one you want? The key is to start with choosing your brand name.
Read MoreImagine you’re a first-time indie filmmaker. You’ve found a killer script, auditioned for your cast, assembled a volunteer crew, and hobbled together a budget. You dive into production, eager to capture that impulse of creativity…
Read MoreA key component of survival in our digital world is a strong trademark that commands consumer attention. Without a powerful brand, your company will wither into obscurity. But with a strong trademark, your company will thrive and command consumer attention.
Read MoreBuilding new tools to adjust to pandemic-era needs means seeing new intellectual property in the healthcare industry—and that includes possible investments in developing custom healthcare software.
Read MoreBuilding an effective brand requires both creativity and security — which is why an essential to the branding process is choosing a name that can be trademarked.
Read MoreThe most valuable intangible asset of a company is its trademark—it accounts for about one-third of corporate value.
Read MoreThe Vivid IP team is excited to announce that long-time Senior Counsel Alex J. Aron has earned the title of Partner at our firm! This promotion comes at the 3-year mark of Alex’s time with the firm.
Read MoreOf all the areas of practice in the legal field, intellectual property has proved to be one of the most volatile. Ideas, after all, are intangible until you develop them into something you can perform, touch, sell, consume, or operate.
Read MoreOne of the most powerful tools for processing and coping with real-life events can be the simple enjoyment of someone else’s creative ideas.
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